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M-Way Shop professional work

1st Prize for a New Flagship Store Concept
[Collaboration with Mint Architecture. Zúrich, 2019]


Mint Architecture wins the competition for the planned m-way flagship store. The new design concept puts the customer experience in the foreground. The concept will be implemented first in the urban quarter "Gleistribüne" at the HB Zürich Nord as a flagship store and will then gradually be implemented in all existing m-way shops.


The design competition was for a electro-bikes competition. The company “M-way” has 36 shops in Switzerland. Within the shop, there are different bike-related topics. (City, Pendler, Touring, Mountain Bike). We wanted to be very simple, not too much furniture. We did a mood-board, an interior architecture document where we give an idea of how the materials and furniture should look like. We chose the wood material to enhance the light in the shop. The combination of wood and concrete gives the shop a minimalistic and green-tech feeling. The palette of materials were grey concrete, wood and light metal. In the middle of the shop we want to provide a social experience, we call it “social celebration”, where there is a welcoming, cafe and consultation area.